Google Crawling, Caching and Indexing

What is the difference between google crawling, indexing and caching ?

A website get CRAWLED is just simply mean that a bot/spider visit your website. One can block the website owned from getting crawled. Once the bot/spider crawled your website then the role of programme running behind the bot/crawler comes that whether to store the particular webpage in database or not ? This is known as INDEXING. Every search engine has its own parameters for indexing. Generally what actually observed was the content based sites get indexed much easily.

It is not necessary that the page get crawled also get indexed. Crawling is completely different from indexing. A website can be crawled on daily bases but get indexed only after certain interval or after fulfilling the desired conditions.

One can take this example:

A webpage is indexed in google. On a particular day you just change 2-3 line content of that webpage. After 2-3 days you will chk that the the webpage get crawled but not indexed with new content, it remain indexed with old unchanged content.

This all done because the bot doesn' t found that content, much important from webpage point of view. In that case the bot indexed the page with new modified content after a long interval of time as it gets programmed. To get the same indexed webpage to reindex the bot needs significant changes on the webpage.

One can speed up the process of indexing by getting good quality high PR Backlinks.

CACHE is the storage house in which google store the indexed page. On SERP google shows CACHE link with every link who is indexed. On clicking that one can chk the date and the page which is in the memory of google.

One can use the following syntaxes

cache:xyz.com - to chk the caching information
site:xyz.com - to chk the pages indexed

Meta Validation Code In BING

On Submitting a website in Bing Webmaster tools one will get a verification code known as Meta Validation Code which looks like
On can use this code into the keywords area of the pageOne can use Google Webmaster code, Yahoo Site Explorer code and the Bing Site List code in the same page.
Also
More than one msvalidate.01 tag in a same page is supported

Keyword Frequency & Keyword Prominence

Q. What is Keyword Frequency & Keyword Prominence ?

Ans :

Keyword Frequency : Keyword Frequency means how frequently a keyword is used in web page. We can say higher the frequency higher will be the chances for good search engine ranking. But excessiveness may result in converting it into spam. So it should be used very carefully and with calculation. Better to consider keyword density with keyword frequency.


Keyword Prominence : Keyword Prominence means how prominent a keyword is within a web page. OR we can say how close it to the starting of the page. More the keyword used in starting of the page more it will valued and hence more it prominent. For this generally we use targeted keywords in TITLE and other META Tags. Keyword prominence plays an important role in Search Engine Optimization ( SEO )

Keywords & Keyword Phrases (Keyphrases)

Q : What is the difference between keywords & keyword phrases (or keyphrases) ? Do they matter in Search Engine Optimization ?

ANS :

Keywords : Words which can define the content for which it has been taken.

Keyword Phrases : Keyword Phrases ( or Keyphrase) is logical combination of two or more than two words or in SEO we can say it is a combination of two or more than two keywords.

For Search Engines both play their roles significantly. Generally people use keyphrases for their searches. Like if they want a blog on seo then generally they search the blog with a keyphrase "blog on SEO" instead of using keyword search with blog or just SEO because the person won't get specific results. So, keyphrases helps in providing the more accurate results. Use of keywords with keyphrases make the searchability more effective with generic terms like SEO or Blog (in this case)

so the best way of meta tag editing is the combination of Keywords and Keyphrases.

Example :

"keywords" content="blog on seo, seo tutorial, seo, blog, tutorial"

What is Keyword Proximity & Keyword Density

Q : What is Keyword Proximity & Keyword Density ?
OR
Q : What is the Difference between Keyword Proximity & Keyword Density ?

Ans :

Keyword Proximity : Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

1. How Keyword Density Affects Search Engine Rankings

2. How Keyword Density Affects Rankings In Search Engine

Example 1 is better than 2

Keyword Density : Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio is of 2-8%.

On net different tools are available for web page's keyword density ratio

Web 1.0, Web 2.0 & Web 3.0

Web 1.0 - An Information Portal. Web 1.0 static and lonely

Disadvantage : It lacks Community, Interaction and Scalability.

Web 2.0 - It makes web interactive and attracts a huge uncontrollable traffic.

Disadvantage : It lacks personalization, true portability and meaning.

Web 3.0 - for 2010 to 2020 - a relevant web

it provides

- Data anywhere anytime via broad band, mobile internet, cloud computing
- true data portability via open identity (Open ID)
- Consistent Web Language
- Machine Learning, Natural Language Processing

Social Media Networking to Social Media Marketing

Social Media is a term which defines the integration of technology and social interaction. It gives a way to people to interact online.

Importance of social media can be calculated by analyzing the huge uncontrolled traffic towards Youtube, Wikipedia, Blogs, Twitter, Facebook... . An uncontrollable traffic to such websites makes business oriented people to thought about this free open source concept and it was the beginning of misuse of Social Media. The internet and web experts starts using social media traffic for their benefits and spreading false. Because of this reason people start losing faith on Social Media Networking. But this will can't stop the growth of social media networking as millions of new users are daily added into the world of internet. Now what the matters is credibility of users and publishers. Also the website owners are using advanced technologies to prevent such type of hacking and misuse of their websites.

Social Media is not merely a marketing tool, It is actually a communication tool. It is because of web experts the term Social Media Networking becomes Social Media Marketing.

Online Social Media is the best FREE resource to populate and spread out the information to a community having billions of users.